Music Videos — Craig Love

HEY, THAT ZEDD VIDEO IS ACTUALLY A TARGET COMMERCIAL.

People don’t watch the Grammy’s hoping to see a commercial. So we bought an entire three minute commercial break and gave viewers what they want: more music. “The Middle” hit #1 on The Billboard Hot 100 and racked up more than 100 million views, putting Target at the center of pop culture.

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Here’s the full video.

Building on the success of “The Middle,” we started creating new tracks for the soundtrack of each campaign. Below we paired Sam Smith with “I Feel Love” and went to #1 on the Billboard Dance Chart. Sam’s record company gave us just one image to work with. We made the most of it.

Another favorite was “100% Pure Love” that we produced with Years and Years.